Strategic Marketing

Categories: Masters on Hold
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About Course

Our strategic marketing course is geared towards a very practical approach to the very important subject area of marketing. Focus will be on developing your abilities to apply various principles and theories to specific problems. Competitive marketing strategies are introduced, and theories are applied to different economic environments as well as to different competitive environments.

In addition, a significant portion of this course will be given to digital marketing. Learning outcomes will hone skills in analytics intelligence, email marketing, e-commerce as well as other relevant digital marketing areas.

Course Content

Week 1: Introduction to Marketing

Week2: Marketing Research

Week 3: New Product Development and Marketing

Week 4: Salesforce Management

Week 5: International Marketing

Week 6: Consumer Behavior

Week 7: Branding

Week 8: Marketing Strategy- Case Study

Week 9: Digital marketing

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