Our strategic marketing course is geared towards a very practical approach to the very important subject area of marketing. Focus will be on developing your abilities to apply various principles and theories to specific problems. Competitive marketing strategies are introduced, and theories are applied to different economic environments as well as to different competitive environments.
In addition, a significant portion of this course will be given to digital marketing. Learning outcomes will hone skills in analytics intelligence, email marketing, e-commerce as well as other relevant digital marketing areas.
Week 1: Introduction to Marketing
Lesson 3. Marketing vs Sales
Week 1 Quiz