Marketing Strategy

  • by Dean
  • Course level: Intermediate

About Course

BLT 307


This course is focused on helping students become strategic in their marketer approach, so that you can create, gain support for and execute marketing plans that will build strong and enduring businesses. The course will also emphasize market analysis, target customer identification, and the development of marketing-mix strategies structured to deliver superior customer value proposition and organizational performance.

About the instructor

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27 Courses

19 students