Entrepreneurship

Categories: Certificate Courses
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About Course

An intensive course

What Will You Learn?

  • Expose students to:
  • 1. Theories of entrepreneurship and entrepreneurs’ motivations for starting new ventures
  • 2. Venture creation process and entrepreneurial decision-making process
  • 3. The Entrepreneurship Competency Framework
  • 4. Feasibility study
  • 5. Key elements in a business plan
  • 6. Business model canvas for the exploitation of entrepreneurial opportunities

Course Content

Week 1. Theories of Entrepreneurship and entrepreneurs’ motivations for starting new venture
The following theories will be discussed 1. Economic theory of entrepreneurship 2. Psychological theory 3. Sociological theory Unit 4. Innovation theory Unit 5. Other theories of entrepreneurship We will also discuss the push and pull factors that motivate entrepreneurship.

  • Draft Lesson
  • module 1
  • Assignments

Week 2. Venture creation process and entrepreneurial decision-making process
In new venture creation, entrepreneurs need to strategically evaluate the external macro-environment to ascertain opportunities they can explore and exploit. Such analysis enables the entrepreneur to learn and spot problems that need to be solved. In this module we will discuss three levels or stages of analysis that assist in making effective decisions for a new venture.

Week 3. Entrepreneurship competency framework
Research conducted by a team of researchers in the EU led to the development of the Entrepreneurship Competency Framework (EntreComp). EntreComp creates a shared understanding of the knowledge, skills and attitudes that make up what it means to be entrepreneurial – discovering and acting upon opportunities and ideas and transforming them into social, cultural, or financial value for others. Entrepreneurship as competence is defined as the ‘’capacity to act upon opportunities and ideas to create value for others’’ (Bacigalupo et al., 2016).

Week 4. Feasibility Study and Business Plan
The word feasibility implies the possibility of an idea becoming a success. It is important to conduct feasibility studies before establishing new business ventures. Both entrepreneurs and multinational companies conduct feasibility studies. The business plan is developed after conducting a feasibility study. There are two main reasons for developing a business plan: 1. it forces entrepreneurs to take an objective, critical, unemotional look at the venture project in its entirety. 2. The completed business plan is an operating tool, and, if properly utilised, will assist to manage the business and work toward its success.

Week 5. Business Model CANVAS
Business Models describes how the business runs. Alex Osterwalder, nine-components “business model canvas” is an organised way to explain the assumptions about key resources, key activities of your value chain, value proposition, customer relationships, channels, customer segments, cost structures, and revenue streams

Week 6. Final Project
The final project is the final assessment of this course.